The idea behind the newmero bricks started with laminated paper number cards, as Allan was playing decimal numbers with his oldest son.
After some time it became clear that the the laminated paper stacks were sliding apart and it was at that time that Allan and Christine got the "AHA!" moment.
Children should be able to "touch" the numbers in a more intuitive way! Instead of using flat, numbered cards, they chose to build thicker numbered brick which gave a completely different tactile experience.
The first prototypes were made on a 3D printer at the Science and Medicine Library.
After several attempts, the family decided to rent a 3D printer and start a small production of many more prototypes in the basement over the Christmas holidays in 2014. Christine and Allan regularly tested prototypes with their and others' children aged 3-8 years. They also contacted their children's school math teacher.
Since the colors and the surface of the newmero bricks were important, the children were involved in the design.
Everything was taken into consideration, the weight of the bricks, the stacking, the colors, the surface texture ... All of this to create newmero bricks that look appealing. And which children simply can't resist touching and playing with.
Behind newmero is a "multi cultural" family, consisting of Christine (Icelandic / French) and Allan (Danish / Chinese), which together have 3 boys aged 4, 7 and 9 years.
Allan has a Ph.D. and studied mathematics and computer science at Aarhus University in Denmark and Cornell. Christine holds an MBA from Copenhagen Business School.
The brother of Allan, Erik joined the company to take care of the marketing design, photography and other things. Erik studied architecture from Aarhus School of Architecture in Denmark.
The company is located in the North of Copenhagen, Denmark.
In all, it took about a year to develop the newmero bricks and the packaging to be ready to launch in the beginning 2016 at the big Toy fair, Spielwarenmesse in Germany.
To ensure the best quality and safety for children, the newmero bricks and the packaging is produced in Poland, Europe.
Within 10 months, the newmero bricks - The Joy of Numbers - has received 7 prestigious international toy awards which proves that educators and parents love our newmero bricks. Not only do the children learn fast by playing with the newmero bricks but they like doing fun math games.
Our mission is:
To educate young children by improving their mathematics skills through developing innovative, robust and effective products that can be used by anyone, everywhere and anytime.
Today, we mainly have distributors in Europe and we are currently looking for more distributors worldwide.