The idea behind newmero
The idea behind the newmero bricks is an experience from a Danish family.
It started with paper cuts into the 3D print of the newmero bricks for being able to do some tests.
The idea behind the newmero bricks started with laminated paper number cards, as Allan was playing and teaching the positioning system with his oldest son.
After some time it became clear that he laminated paper stacks were sliding apart and it was at that time that Allan and Christine got the "AHA!" moment.
Children should be able to "touch" the numbers in a more intuitive way! Instead of using flat, numbered cards, they chose to build thicker numbered brick which gave a completely different tactile experience.
The first prototypes were made on a 3D printer at the Science and Medicine Library.
After several attempts, the family decided to rent a 3D printer and start a small production of many more prototypes in the basement over the Christmas holidays in 2014. Christine and Allan regularly tested prototypes with their and others' children aged 3-8 years. They also contacted their children's school math teacher.
Since the colors and the surface of the newmero bricks were important, the children were involved in the design.
Everything was taken into consideration, the weight of the bricks, the stacking, the colors, the surface texture ... All of this to create newmero bricks that look appealing. And which children simply can't resist touching and playing with.
Behind newmero is a "multi cultural" family, consisting of Christine (Icelandic / French) and Allan (Danish / Chinese), which together have 3 boys aged 4, 7 and 9 years.
Allan has a Ph.D. and studied mathematics and computer science at Aarhus University in Denmark and Cornell. Christine holds an MBA from Copenhagen Business School.
The brother of Allan, Erik joined the company to take care of the marketing design, photography and other things. Erik studied architecture from Aarhus School of Architecture in Denmark.
The company is located in the North of Copenhagen, Denmark.
In all, it took about a year to develop the newmero bricks and the packaging to be ready to launch in the beginning 2016 at the big Toy fair, Spielwarenmesse in Germany.
To ensure the best quality and safety for children, the newmero bricks and the packaging is produced in Poland, Europe.
Within 10 months, the newmero bricks - The Joy of Numbers - has received 7 prestigious international toy awards which proves that educators and parents love our newmero bricks. Not only do the children learn fast by playing with the newmero bricks but they like doing fun math games.
Our mission is:
To educate young children by improving their mathematics skills through developing innovative, robust and effective products that can be used by anyone, everywhere and anytime.
Today, we mainly have distributors in Europe and we are currently looking for more distributors worldwide.
You can ensure that your child is succeeding
Parents can ensure that their child understand numbers and mathematic by doing cool math games. Preschool activities with the newmero bricks.
A significant number of children are falling behind on reading, math and social skills. This is the result of a recent Danish study that has been done on children of ages 0-6 years.
Shockingly, 15% of children entering the school at the age of 6 years, are more than 2 years behind the best ones in class (or 1 ½ year behind the average).
Children are disadvantaged later in school ...
The challenge about this situation is that numerous other international studies have (re)confirmed that early childhood performance is a strong indicator of later achievements in school. In fact, early math skills were found to have the greatest predictive power, followed by reading and then attention skills. By contrast, for example, social skills were generally insignificant predictors of later academic performance.
In other words, numeracy is one of the most important skills we can give children in the early years.
Parents can make a difference
Families play the most important role in the development of children’s early reading and mathematics skills.
Developing your child’s mathematic skills - whether you want to give him/her a head start or help to close a learning gap - is really not that hard.
We have developed innovative and award-winning number bricks that help you give your child the understanding of numbers in a fun and intuitive way.
See how the newmero bricks are used on our math games videos or simply go on to test them out for yourselves. Here is the list of the shops in your country.
Enjoy and have fun!
Christine and Allan