math games for kids

new packaging + new name

We have three news for you.

No.1 - New packaging

We are proud for the new graphic design of our new packaging that demonstrates the innovative design of our awarded winning newmero bricks.

We use the sides of the packaging to demonstrate what the newmero bricks look like and explaining in details how the bricks can be used in different ways.
On the top side there are "learning benefits" from using the newmero bricks.

No. 2 - New name

We have also changed the name to the "newmero bricks"
instead of "The Joy of Numbers".

No. 3 - New variations

To spice it up, we have also changed the names of our packaging:
"Retail pack" will be "Large pack" (picture above) and
"Starter pack" will be "Small pack" (picture below).

We hope that you like the new look and the new name.
The new packaging is ready and will be renewed in all the shops in the next months. 

Best regards,
Allan, Christine and Erik

P.S. The manuals will also have the new look (see below).
P.P.S. You can download the new manual from our our website

Forside lille manual.JPG

The idea behind newmero

The idea behind the newmero bricks

The idea behind the newmero bricks started with laminated paper number cards, as Allan was playing decimal numbers with his oldest son. 

After some time it became clear that the the laminated paper stacks were sliding apart and it was at that time that Allan and Christine got the "AHA!" moment. 

Prototypes of the newmero bricks
The right colors for the newmero bricks

Children should be able to "touch" the numbers in a more intuitive way! Instead of using flat, numbered cards, they chose to build thicker numbered brick which gave a completely different tactile experience.   
The first prototypes were made on a 3D printer at the Science and Medicine Library.
After several attempts, the family decided to rent a 3D printer and start a small production of many more prototypes in the basement over the Christmas holidays in 2014. Christine and Allan regularly tested prototypes with their and others' children aged 3-8 years. They also contacted their children's school math teacher. 
Since the colors and the surface of the newmero bricks were important, the children were involved in the design. 
Everything was taken into consideration, the weight of the bricks, the stacking, the colors, the surface texture ... All of this to create newmero bricks that look appealing. And which children simply can't resist touching and playing with. 

Partners of newmero - Our Story

Behind newmero is a "multi cultural" family, consisting of Christine (Icelandic / French) and Allan (Danish / Chinese), which together have 3 boys aged 4, 7 and 9 years.

Erik Cheng, partner in newmero

Allan has a Ph.D. and studied mathematics and computer science at Aarhus University in Denmark and Cornell. Christine holds an MBA from Copenhagen Business School.

The brother of Allan, Erik joined the company to take care of the marketing design, photography and other things. Erik studied architecture from Aarhus School of Architecture in Denmark.

The company is located in the North of Copenhagen, Denmark.                           

In all, it took about a year to develop the newmero bricks and the packaging to be ready to launch in the beginning 2016 at the big Toy fair, Spielwarenmesse in Germany.

To ensure the best quality and safety for children, the newmero bricks and the packaging is produced in Poland, Europe.

Within 10 months, the newmero bricks - The Joy of Numbers - has received 7 prestigious international toy awards which proves that educators and parents love our newmero bricks. Not only do the children learn fast by playing with the newmero bricks but they like doing fun math games.

Preschool math games

Our mission is:

To educate young children by improving their mathematics skills through developing innovative, robust and effective products that can be used by anyone, everywhere and anytime.

Today, we mainly have distributors in Europe and we are currently looking for more distributors worldwide.