Behind newmero is a "multi cultural" family, consisting of Christine (Icelandic / French) and Allan (Danish / Chinese), which together have 3 boys aged 4, 7 and 9 years.

Allan has a Ph.D. and studied mathematics and computer science at Aarhus University in Denmark and Cornell. Christine holds an MBA from Copenhagen Business School.

We got inspired to create newméro products while playing and rehearsing numbers with our children.
We noticed that playing, touching, trading, and building numbers with others rather than alone was motivating.

The brother of Allan, Erik joined the company to take care of the marketing design, photography and other things. Erik studied architecture from Aarhus School of Architecture in Denmark.

Our mission is simply:

To address the global challenge of educating young children by improving their mathematics skills through developing innovative, robust and effective products that can be used by anyone, everywhere and anytime.

The company is located in the North of Copenhagen, Denmark.